Author Archive
The Iou Project in Dream:in

The Iou Project in Dream:in

We would like to thank the people behind Dream:in for taking the time of getting to know The Iou Project and explain all their readers all about us through an interview with the Creative Director, Kavita Parmar. This site seeks to explore what Indians are dreaming about and also creates a dynamic database of dreams gathered...
The Iou Project in MANINTOWN

The Iou Project in MANINTOWN

We still can believe how enriching and fun experience was our participation in Pitti Uomo a month ago, and among many others we would like to thank to Federico Poletti for including us in this wonderful article in which he makes a selection of 11 of most promising designers of men’s fashion MANINTOWN, a platform that explores the male world from...
Ecodesign and Sustainability as a Business

Ecodesign and Sustainability as a Business

ESTiM has selected IOWEYOU as a success case of how business and social commitment are compatible. They have invited Kavita Parmar to inspire, motivate entrepreneurs and students to consider that the social and environmental responsibility have to come together with the goals of a company. This is the only the way things can start changing....
PITTI UOMO. "The Latest Fashion Buzz"

PITTI UOMO. “The Latest Fashion Buzz”

After the hangover of Pitti Uomo we are excited to update you with all the news! This year Pitti Imagine launched in Florence, in collaboration with GQ Italy and Vogue Italy, the first edition of “The latest fashion buzz” where they brought as guests, young talent and interesting projects to discover. IOWEYOU has been one of the invited brands. So we felt totally flattered,...
Cushendale Woolen Mills.

Cushendale Woolen Mills.

Who doesn’t like a cosy and warm authentic wool piece for winter, we love them and thats why wanted to learn how is the process  and who is behind this amazing fabric. And we found Cushendale Woollen Mills that fully manufactures quality textile products. For generations the Cushen family have continued to produce high quality...
Tape Artist, Sarah DiNardo.

Tape Artist, Sarah DiNardo.

We love finding interesting people that love what they do and put everything they have into creating special and new stuff. This time we found Sarah, she is a very talented Tape Artist. She rolls tape and create this amazingly beautiful pieces. It all started with stickers and its unusual sensation when you touch them. “Its...
Foreign entrepreneurs who succeed in Spain.

Foreign entrepreneurs who succeed in Spain.

‘El Confidencial’ is a Spanish online newspaper of general information, specialised in economic and financial news, but it also gives great importance to the political. Recently they published an article about foreign entrepreneurs who have chosen Spain as a place to develop their businesses. Among them we find our creative director and founder Kavita Parmar. You...
Keep up with the trend in authentic style!

Keep up with the trend in authentic style!

This season kilts are one of the biggest trends… but we have the authentic ones, with our real madras. You don’t have to paint your face blue to strap this skirt on and rock major style. We love it with biker books and your favourite basic top (maybe white or grey? ) Are you a man, be...
Fall is almost here !

Fall is almost here !

This is the last week of summer, how about we start thinking about warm clothes, cosy evenings, long talks having a nice cup of coffee with friends, and enjoying the amazing colours of Fall? We love Fall so much and we want you to enjoy it as much as you can. Thats why we want...
IOWEYOU at Paraty Eco Fashion.

IOWEYOU at Paraty Eco Fashion.

Next week our creative director and founder Kavita Parmar will travel to Brazil to participate in the 2013 edition of the already acclaimed Paraty ECOFASHION. She will be participating on a discussion on sustainability and responsibility, with Nina Braga, director of Institute E, on the 27th at 8 pm. This years program promises to surprise with its...
Proudly presenting... Love Thy Work #5

Proudly presenting… Love Thy Work #5

  Love Thy Work #5 from The IOU Project on Vimeo.   LOVE THY WORK Every revolution needs a hero. So we went searching for ours and called this quest: Love Thy Work series. Dedicated to those lucky enough to have found what they truly love to do. Who said that tailors belong to a...
Love Thy Work #4

Love Thy Work #4

)       PeSeta has been making beautiful things since the beginning of the century. Laura Martínez del Pozo, entrepreneur and fabric lover, started the brand as a natural projection of her love for all things cut and sewn. in peSeta, we mix business and artistic interests into something durable and self-fulfilling. PeSeta is a local brand...