videos
PITTI UOMO. "The Latest Fashion Buzz"

PITTI UOMO. “The Latest Fashion Buzz”

After the hangover of Pitti Uomo we are excited to update you with all the news! This year Pitti Imagine launched in Florence, in collaboration with GQ Italy and Vogue Italy, the first edition of “The latest fashion buzz” where they brought as guests, young talent and interesting projects to discover. IOWEYOU has been one of the invited brands. So we felt totally flattered,...
Style can't be mass-produced.

Style can’t be mass-produced.

The Incas believed the Vicuña animals were reincarnations of young maidens rewarded with a coat of pure gold in return for giving life to their civilisation. They called it “The Gold of The Andes”.
IOU Project for YOOXYGEN Earth Day 2013

IOU Project for YOOXYGEN Earth Day 2013

IOU Project for YOOXYGEN Earth Day 2013
Never too late to celebrate!

Never too late to celebrate!

    This year we celebrated Thanksgiving by thanking all our friends, team workers and supporters!
Our Tribute to Hands!

Our Tribute to Hands!

Local Cotton, Natural Dyes

Local Cotton, Natural Dyes

Our soft, fluffy cotton is grown locally, near the weavers’ homes where they spin it into yarn. But before the cotton bundles reach the cooperatives and IOU weavers, they are dyed and set out to dry in the only sustainable dyeing plant in Tamil Nadu. The dyeing process is done by hand (by men only)...
Singapuri Weaving Society

Singapuri Weaving Society

Mundicorte  & Babex, EUROPEAN HANDMADE CLOTHING

Mundicorte & Babex, EUROPEAN HANDMADE CLOTHING

Manifatture Di Padova, EUROPEAN HANDMADE CLOTHING

Manifatture Di Padova, EUROPEAN HANDMADE CLOTHING

Aringanar Anna Weaving Society

Aringanar Anna Weaving Society

Kanjammanathan Pettai Weaving Society

Kanjammanathan Pettai Weaving Society

Karaikadu Weaving Society

Karaikadu Weaving Society