Here at Moving Brands, we talk about a brand’s story being an integral part of making consumers trust and believe in the brand. The IOU Project (via LS:N Global) is a perfect example of a story both informing viewers on what they’re all about and involving them on an emotional level.

The IOU Project creates unique, handmade apparel- all of which is handwoven in India. Not only is the story of the orgaisation told beautifully through the video but each garment has their own story too.

“Stories of how that item was created, of the people involved, of the customers who purchased them, are the essence of the e-commerce social network which The IOU Project has built as a meeting place for a community that shares our brand values of authenticity, transparency, uniqueness and both social and environmental responsibility”

They’re doing a really wonderful thing and are telling it in a way that just makes you smile and want to know more.

13/10/2011