IOU in Grazia

IOU in Grazia

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Kavita Parmar at the Museum of Clothing in Spain!

Kavita Parmar at the Museum of Clothing in Spain!

Tomorrow, Kavita Parmar speaks about sustainable fashion at the Museum of Clothing in Madrid! To see the entire program click on: http://www.modasostenible.es/#2
Ecouterre Reader's Choice Award!

Ecouterre Reader’s Choice Award!

Congratulations Francisca Pineda!    
Made it to The New York Times!

Made it to The New York Times!

We are so proud to have made it to the Street Style section of The New York Times!  To view the actual pages from NYTIMES please visit: http://www.nytimes.com/slideshow/2012/04/02/fashion/streetstyleginghamplaid-18.html?src=tp&smid=fb-share
HAPPY EASTER!

HAPPY EASTER!

http://iouproject.com/shop/unisex/design/the-pleated-pant/  
Evening Fashion Network

Evening Fashion Network

The IOU Project is the invited brand at the Evening Fashion Network tomorrow in Madrid, Spain! 7:30-10:00pm!  
INNOVATIVE COMPANY OF THE YEAR  at the 16th Annual Luxury Briefing Awards

INNOVATIVE COMPANY OF THE YEAR at the 16th Annual Luxury Briefing Awards

Help us celebrate by sharing this with your friends and family!
Congratulations! The IOU finalist.

Congratulations! The IOU finalist.

- Tara St. James from STUDY - Lara Miller - Swati Argade - Emily Saunders of SAUNDER - Minna K - Lisa Linhardt of Linhardt Design - Marina Davis - Francisca Pineda - Aga Śmiechowska of Vyosna - Carrie Parry
Industralization to Opensource Collaboration

Industralization to Opensource Collaboration

The IOU Project talks Industralization to Opensource Collaboration from SRmanitou on Vimeo.
For surfer fans and friends, this is made for you!

For surfer fans and friends, this is made for you!

Coming soon…hand-made surfboard covers, like this one, in collaboration with David López from Along! We are very excited to work with David and bring you one-of-a-kind pieces. But hurry, we’re making a limited amount only.  So please place your order today!    
A Huge thank you to the Project Love Team!

A Huge thank you to the Project Love Team!

We want to thank Project for creating Project Love, a wonderful initiative for brands who give back and want to change the way fashion is made!      
The IOU Project - impacting the fashion world

The IOU Project – impacting the fashion world

Join us today at Project Academy! IMPACT YOUR FASHION WORLD: ACTION = CREATIVITY 3:15PM – MBCC – BREAKERS L Based on the fashion industry’s ability to affect the lives of workers and consumers around the world, proactive entrepreneurs share strategies for helping companies of all sizes improve the lives of...
First Day in Vegas

First Day in Vegas

 
Las Vegas, here we come!

Las Vegas, here we come!

  Look for The IOU Project in Project Love.  It will be featured in the show guide and map, as well as with signage on the floor. See you there!  
Watch Kavita Parmar live tomorrow on TedX Big Apple!

Watch Kavita Parmar live tomorrow on TedX Big Apple!

Watch Kavita Parmar tomorrow at TEDxBigApple’s Disruptive Ideas Live @3pm on 2/4 – http://t.co/N5Z6tS5v
Sharing our vision in Barcelona

Sharing our vision in Barcelona

We had the amazing opportunity to share our vision at BeCo, Barcelona. Together with Inés Aguilar from La Casita de Wendy (www.lacasitadewendy.com), Mikel Feijoo from Skunfunk(www.skunkfun.com) and Macarena Gross from Hoss Intropia (www.hossintropia.com) we spoke about sustainability, business and a new ways of collaboration! Thank you all for being so...
Our real indigo denim and shirts - featured in Japan!

Our real indigo denim and shirts – featured in Japan!

Japanese men’s fashion magazine – OCEANS featured The IOU Project. For more information go to: http://oceans-ilm.com/  
IOU People in Barcelona!

IOU People in Barcelona!

  At BeCo, the first ethical fashion event in Barcelona, we created a game for people to play! Showing them how The IOU Project works, putting everyone who participated in the creation process and YOU in touch.
IOU + Terra Naomi's European Tour 2012!

IOU + Terra Naomi’s European Tour 2012!

The IOU Project and Terra Naomi together again! Terra Naomi kicks off her European tour this Friday in Padova, Italy and she’s creating an Eco-week with the township of Ferrara.  So we partnered up with Terra and made the cool bags!  More IOU products will be on display after her...
IOU- invited brand at BeCo Barcelona

IOU- invited brand at BeCo Barcelona

  The IOU Project is the invited brand at BeCo, the 1st ethical fashion event in Barcelona! Join The IOU Project in Barcelona at BeCo, the first ethical fashion event which kicks off this Friday, January 27th. As part of The Brandery, Barcelona’s urban fashion fair, BeCo has selected The...
The IOU Project and Disruptive Ideas

The IOU Project and Disruptive Ideas

Founder and Creative Director of The IOU Project- Kavita Parmar – will be giving a Ted talk in New York on Disruptive Ideas. We’ve been told that there are many more registrants than they have seats BUT if you register today, TedX Big Apple will notify you on how to...
Thank You Note #4!

Thank You Note #4!

Pedro Pan is a painter who is fascinated by typography and is the graphic designer of Neo2 (www.neo2.es/magazine/), a Spanish magazine specialized in creative trends such as fashion, art, industrial design, architecture, music, food, graphic design, etc. Neo2 comes in 3 different  formats: (1) a printed edition with international distribution; (2)Online,...
Kavita Parmar joins the Fetzer Institute Advisory Council

Kavita Parmar joins the Fetzer Institute Advisory Council

Founder and Creative Director of The IOU Project, Kavita Parmar has just been selected to join the Fetzer Advisory Council on Labor, Trades and the Crafts. She will help guide the development of the Institute’s future work as an international expert. Congratulations Kavita! For more information please visit: www.fetzer.org  
Thank you Note #3

Thank you Note #3

  Prince Cassius is a good friend and great supporter of The IOU Project! We thank him for thanking! If you’d like to check out one of Prince’s favorite items, click on the Sunwashed Shirt below!
The IOU Project in New Delhi

The IOU Project in New Delhi

This Sunday, The IOU Project’s Content Director, Carlota Nelson and director of photography, Vidura Jang Bahadur, will talk about The IOU Project, their experience and creative approach when filming and documenting in India. Where: Auditorium, Instituto Cervantes Sunday 11th December at 4:30pm
Never too late to celebrate!

Never too late to celebrate!

    This year we celebrated Thanksgiving by thanking all our friends, team workers and supporters!
Gifts that Give Back

Gifts that Give Back

  Not sure what to give this holiday season? Why not something that gives back?  http://www.ahalife.com/feature/2011/12/1/492/gifts-that-give-back/
IOU is celebrating the good news!

IOU is celebrating the good news!

We are oh so very pleased and excited to announce that Kavita Parmar, founder and creative director of The IOU Project has been selected to be part of the New York City Venture Fellows, in recognition of her extraordinary achievements as an entrepreneur! Each year, between 20-30 “rising star” entrepreneurs...
Fashion Development Technology: The IOU Project

Fashion Development Technology: The IOU Project

Read the article written by our dear friend Marcella!
We love SIX, the new voice in Fashion!

We love SIX, the new voice in Fashion!

We love SIX the new voice in Fashion. Thank you for supporting The IOU Project. Go here to view Six: www.six-magazine.co.uk/magazine
Terra Naomi's Thank you Note

Terra Naomi’s Thank you Note

Terra Naomi is one of the greatest artist success stories in YouTube’s history thanks to her internet-hit “Say It’s Possible.” Naomi is admired by renown artists around the world and has toured/performed with The Fray, Martha Wainwright, Tyler Hilton, Sara Bareilles, Corinne Bailey Rae and Natasha Bedingfield, among others. Have...
LOVE THY WORK #3 - ALMUDENA GIL - JEWELER

LOVE THY WORK #3 – ALMUDENA GIL – JEWELER

LOVE THY WORK Every revolution needs a hero. So we went searching for ours and called this quest: Love Thy Work series. Dedicated to those lucky enough to have found what they truly love to do. Open publication – Free publishing – More artisan
A gift from Nike, especially for us!

A gift from Nike, especially for us!

Check one of the very cool gifts Nike gave us at their headquarters in Portland, Oregon! More news to follow soon….
Watch our 1st Thank You Note!

Watch our 1st Thank You Note!

Learn all about our new Thank You Note Series in our blog! Summer Rayne Oakes was researching toxins in sewage sludge, identifying aquatic insects, rocking n’ rolling in rainforests, and restoring coal waste dumps when she was struck with the idea that the fashion industry might be a good venue...
Meet A. Suseela, an IOU weaver

Meet A. Suseela, an IOU weaver

If you like this and want to see more go to: http://iouproject.com/stories/weaver/suseela/
Fostering community thru e-commerce!

Fostering community thru e-commerce!

Kavita Parmar has been invited to speak at the University of Valladolid this coming Friday, September 30th!
Kavita Parmar takes IOU to Tweets Awards

Kavita Parmar takes IOU to Tweets Awards

This coming Saturday September 20th, Kavita Parmar takes The IOU Project to Valencia for the Tweets Awards! For more information visit: www.tweetsawards.com
Local Cotton, Natural Dyes

Local Cotton, Natural Dyes

Our soft, fluffy cotton is grown locally, near the weavers’ homes where they spin it into yarn. But before the cotton bundles reach the cooperatives and IOU weavers, they are dyed and set out to dry in the only sustainable dyeing plant in Tamil Nadu. The dyeing process is done...
The Story of IOU Denim (part #2)

The Story of IOU Denim (part #2)

  In the world of denim, too many chemical substances are used and over 45 liters of water are employed to wash each denim item. At IOU we are trying to reduce the environmental impact we have on the planet, so we use water-less and stone-wash processes which are sustainable....
The story of IOU Denim (Part #1)

The story of IOU Denim (Part #1)

Our rich natural hand-dyed indigo items come from selvage denim made by Kuroki, legendary Japanese Textile. The traditional Japanese indigo and plant dyeing is done by hand, making the finished product slightly different in each case. Kuroki is located in the Bicho region, known for cotton weaving and indigo dyeing...
Love Thy Work Series #2 Elisabeth Blumen

Love Thy Work Series #2 Elisabeth Blumen

LOVE THY WORK Every revolution needs a hero. So we went searching for ours and called this quest: Love Thy Work series. Dedicated to those lucky enough to have found what they truly love to do. Open publication – Free publishing – More iou project
IOU & PARSONS THE NEW SCHOOL FOR DESIGN

IOU & PARSONS THE NEW SCHOOL FOR DESIGN

Kavita Parmar has been invited to talk about The IOU Project at Parsons – The New School for Design – this Monday, 12th September in New York!  
The IOU Project travels to Sevilla for a Pecha Kucha Night!

The IOU Project travels to Sevilla for a Pecha Kucha Night!

  Kavita Parmar travels to Sevilla this Friday to talk about The IOU Project at a Pecha Kucha, a creative event now held in 230 cities around the world! Keep tuned as we will be posting her slide presentation here.
1 Band 1 Brand

1 Band 1 Brand

Have you seen Terra Naomi’s official “I’ll Be Waiting” video? She shot it specifically for 1band 1brand in collaboration with The IOU Project. By the way, everyone in the video is wearing clothes supplied from us. To see it and read all about this creative initiative please go to: http://www.1band1brand.com/brand/IOWEYOU/...
Kavita Parmar - interviewed for Threads TV London

Kavita Parmar – interviewed for Threads TV London

We will be uploading link soon!
Oprah selects IOU!

Oprah selects IOU!

The IOU Madras Scarf has been selected by Oprah.com as one of the 14 Stylish Gifts That Give Back!
Come see us in London!

Come see us in London!

   
LOVE THY WORK SERIES #1 CISZAK DALMAS

LOVE THY WORK SERIES #1 CISZAK DALMAS

LOVE THY WORK Every revolution needs a hero. So we went searching for ours and called this quest: Love Thy Work series. Dedicated to those lucky enough to have found what they truly love to do.  
IOU Pop-Up Store Party in Madrid

IOU Pop-Up Store Party in Madrid

IOU’s Pop-Up Store Party in Madrid from The IOU Project on Vimeo.
IOU discovers Alpargatas, handmade in Spain

IOU discovers Alpargatas, handmade in Spain

  IOU just got back from La Rioja, northern Spain after spending some days with modern-day Geppetto’s, still using ancient techiniques for many of the processes involved in making unique espadrilles! Coming soon: Handmade IOU Alpargatas (aka Espadrilles). Stay tuned to our website for new arrivals and here to see our...
IOU Discovers...

IOU Discovers…

IOU Discovers will be the place to see and read all about worldwide brands, people, things and events  that share our values of authenticity, transparency, uniqueness and hand-made! Enjoy and share our discoveries
Ientile, Baican and Kohler at Luna Park L6

Ientile, Baican and Kohler at Luna Park L6

Amazing trio of graphic designer, graffiti artist and illustrator spent all afternoon drawing a piece for The IOU Project stand! Come by and check it out!
IOU Photowall with Pablo Albacete

IOU Photowall with Pablo Albacete

  Spanish photographer Pablo Albacete (pabloalbacete.com) is part of our  LOVE THY WORK series at Bread and Butter and has created a photowall at The IOU Project stand.  Come check out his fabulous photos and  have your picture taken and posted!
Kavita Parmar on Berlin Fashion TV!

Kavita Parmar on Berlin Fashion TV!

Dancing Queen at Luna Park L6!

Dancing Queen at Luna Park L6!

  Amazing hola hoop contemporary dancer Rebecca Halls brought on a crowd yesterday at our stand. Today she will perform again. Come by Luna Park L6 to get the full schedule on this and other exciting events happening today.
My Cannibal Awareness Live at Luna Park L6

My Cannibal Awareness Live at Luna Park L6

My Cannibal Awareness live! He will be performing again this Friday at 3pm!
Fee Reega at Luna Park L6

Fee Reega at Luna Park L6

  Fee Reega live in concert at The IOU Project stand! Today and Friday at 430pm
IOU at Bread & Butter Berlin. Read all about it!

IOU at Bread & Butter Berlin. Read all about it!

Day 1 at mythical Tempelhof Airport!  Happy Wednesday to all! We’ll be talking to all Labels of Common Kin, brands who share our values and spirit! So stay tuned to read all about it!
CNN, USA

CNN, USA

  Article written by Steve Mollman entitled, “Ethical Fashion Weaves in Social Media”
The lungi carro

The lungi carro

During the last six months, industrial designers Ciszak Dalmas have been collaborating on the branding development, communication and product design of The IOU Project. This is the “Lungi Carro” they designed especially for us. Check out more of their work! http://www.ciszakdalmas.it/
Latest entries

IOWEYOU in “Solo Moda”

We are so delighted to received in our shop in Madrid the team of “Solo Moda” program for RTVE and to share with them and  their followers all of our projects here in IOWEYOU. “Solo moda” is a cultural space is hosted by model Nieves Alvarez. This program aims to promote and raise awareness of...
New couple!

New couple!

Our Reversible Shift Dress found our Chambray Grandpa Shirt!! We call it the grandpa shirt because it remind us of him… A bit old world cool but classic and familiar we’ve updated the fit with a larger slimmer silhouette. Long sleeves. Mandarin collar with three stitched pleat Yoke. And it combined perfectly with our most...
Sweet sculptures. The Sugar Lab.

Sweet sculptures. The Sugar Lab.

The Sugar Lab started when Kyle and Liz were graduate students. They wanted to make their friend Chelsea a birthday cake, but they didn’t have an oven, so they decided to try to 3D print a cake instead. After a period of trial and error that lasted well beyond her actual birthday, they managed to...
Weekend is here!

Weekend is here!

This pants are perfect for lounging, reading, sharing with your significant other… All those things we love doing on our days off. Some of us use them to practice yoga, or to just simply walk around forgetting about tight and uncomfortable clothes,  this are fresh and light and they look grate with your favourite basic tee....
Trunk Show? What’s that?

Trunk Show? What’s that?

Back in the day, when a fashion designer wanted to showcase a collection, he or she would take to the road with a heavy suitcase or trunk stuffed with goods and show off them off to friends. We let you do the same – but on the web. No heavy lifting required. This is how...
For a great summer night...

For a great summer night…

Long walks in the city at midnight or having drinks on a nice terrace by the sea during the sunset, doesn’t matter what you do but you must enjoy every minute of it. You have to  be prepared… For example this combination of our 5-pocket-slim-fit-pants with a nice Sunwashed Indigo Shirt and a little fun touch...
You can't miss our summer shorts!

You can’t miss our summer shorts!

BUY HERE: THE REAL MADRAS SHORT THE SHORT SHORT        
The Reversible Shift Dress.

The Reversible Shift Dress.

If you are thinking about what you have to pack for your holidays, you can’t forget about this dress. The reversible shift dress is perfect because it’s light, cute, fresh.. or should we say THEY are, yes! You have two dresses in one. Available in our SHOP! Enjoy your holidays with the Reversible Shift Dress.  
Beautiful food typography.

Beautiful food typography.

Danielle Evans is the creator of this wonderful project. She waffles between calling herself a designer and illustrator, due to the narrative nature of her work. Delighting in lettering and typography, she uses paper cutting, food, chalk, calligraphy, brush pens, and digital practices to achieve her solutions.   The process is surprising and often organic, staving...
The Inheritance Collection- Stephen Kenn

The Inheritance Collection- Stephen Kenn

A native of Canada, artist and designer Stephen Kenn has been working in the design world for nearly a decade, creating multiple denim lines, men’s travel luggage, and now turning his eye towards the world of furniture design. He has a passion for art and a deep respect for the creative process. “Locally made and...
Artisian Passion.- Kavita Parmar in L'Espresso.

Artisian Passion.- Kavita Parmar in L’Espresso.

A great article about IOU and our passion for the artisanal in L’Espresso one of the two most prominent Italian weeklies that deals with inquiries, politics, culture and economy.
"All you need" Gather Bag, available soon!

“All you need” Gather Bag, available soon!

Few weeks ago at lunch with our friends from “Gather” (Lorena and Ivan), at the studio the conversation turned as usual to food. ‘Its summer and it was time for a picnic’ said Lorena and ‘All we are missing is the perfect bag’ said Ivan. That is pretty much how the “All you need” Gather...